A "nice guy" is Jerry Yang. This description is often chosen when it comes to the Yahoo founders to characterize. For an economy that boss verdict is not very flattering - because it always swung with that Yang is too soft for the top posts at Internet giant Yahoo was. That has now materialized. On Monday, after exactly 17 months as chief executive, gave Internet legend Yang announced his resignation - he shall resign once a successor is found. Yang had a bad fireman for many years into the crisis proved being Yahoo. And cost shareholders a lot of money by a takeover by Microsoft prevented. Groceries on the Net The 40-year-old Yang had in the summer of 2007 the Board of items on Yahoo. Although at the time by some as a surprise coup celebrated. Yang was finally the charismatic founder of Yahoo. The child immigrants from Taiwan had together with his fellow students David Filo 1994 "David and Jerry's Guide to the World Wide Web" into the network. A year later, the two called the Web directory Yahoo to life, a kind of telephone book for the Internet. Yahoo has quickly become the leading portal for the rapidly growing Internet and Yang became one of the best known faces of the phase founding Web. Yahoo headquarters based in Sunnyvale, California, threw a web application after the other on the market: A mail offer, a news, video and music channels, discussion forums, an auction house, web. Google is far away But at the end of the nineties were crucial strategic choices missed. Yahoo saw its task as a colorful, smart Groceries. This role is performed well. But at the same time it completely away the revolution, the most powerful search engine Google triggered - they made a small text window, the Internet effectively and quickly accessible. Even in matters of advertising Yahoo thought long time to traditional. Instead of effective search advertising on Yahoo put it on large, graphically sophisticated advertising fields. Keyword: In the Shadow of Google Far back: Yahoo share of the U.S. search engine market is now clearly fallen below fifth. Google's worldwide dominance is even more pronounced. Even if the number two and three, Yahoo and Microsoft, zusammenschlössen, if they were still far back. But then they could concentrate their forces. Especially in the area of Internet software experts see opportunities. Even at the turn of the millennium started at Yahoo, Google hinterherzuhecheln. Yahoo initially took charge against Google's search engine and later developed its own. But never came up in Google. Yahoo has over the years no convincing answer, where the journey for the Groceries should go - the market share fell steadily, and also the development of the social portals under the banner away Yahoo Web 2.0. "The critical mass" Many hoped for improvement, as the longtime chief executive Terry Semel in June 2007 by Jerry Yang was removed. But the unimaginative and responded only once stressed bodies. Strategically it was growing in his soft approach for Yahoo: "A starting point for millions of web surfers," Yang wanted to be. The market shares in many areas fell further. Above all, but Yang brought in May under pressure when he was a generous takeover offer from Microsoft refused. Their boss Steve Ballmer offered 33 U.S. dollars per share - a total of 47.5 billion U.S. dollars. Ballmer floated before, along with Yahoo critical mass to reach the Internet to finally on the mighty Google Erzrivalen attack. Yang refused, but a sale and wanted 37 U.S. dollars per share. The recalcitrant major shareholder Carl Icahn and rebelled While Yang wanted to leave office pushing for the deal with Microsoft still on the scene to bring. But with recent strength could Yang once again prevail. "Tue everything is correct" Yahoo now stands before a pile of shards. Google co-operation with a burst of competitive reasons. The economic crisis has caught Yahoo tough. The profit shrank in the third quarter by 64 percent, the share price plunging. Every tenth of the 15,000 employees will go up year-end.
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